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Alps Shoji
Professor of History
this is THE book on the subject
Alpine Bait Co
The Marionette
Back Bar Beer Figurines by George Baley Alps ShojiTable of Contents Breweries all over America have used character figurines and small shelf signs as highly effective point of purchase advertising to promote their brands of beer. Most commonly used from the end of Prohibition to the late 1960s, these now highly collectible items were generally made of plaster or chalk and are often referred to as statues. A wonderful array of such back bar advertising items is showcased here, including some of the
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