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The equip cost and the abilities granted by the equipment also play a part

It's also nice when an equipment card creates a creature and attaches itself to it, so you don't have to spend extra mana to equip it to an existing creature, and you can still play it effectively if your board is empty

And then

The current iterations of this deck use some generated tokens before casting this at x=2, hitting the only two creatures in the deck: Worldspine Wurm and Xenagos, God of Revels, giving them a 30/30 trample crashing in that leaves behind three 5/5 tokens if you kill it without an exile effect